Concierge Medicine: Changing the Future of Primary Care for Better or for Worse?

This article originally appeared on Benefit Mall.

Visiting the doctor’s office may not top the list of favorite activities for most consumers, but eliminating common stressors such as juggling one’s schedule to squeeze in an appointment, spending too much time in the waiting room, and then maybe seeing the physician for only a few minutes, can make the experience much more pleasant.

What if the majority of this stress could be alleviated? According to the American Academy of Private Physicians (AAPP), use of “concierge” or retainer-based physicians can be part of the solution. In fact, the number of these types of physician services has doubled in the past two years, according to AAPP.

Concierge medicine is a new style of practice with old roots, in which doctors limit their patient base in order to provide patients with personalized service, high quality care, 24/7 availability, and other amenities. In exchange for this enhanced personal attention, patients pay physicians an annual fee,” says the Concierge Medicine Association. “The annual fees vary widely, from $600 to $5,000 per year for an individual, with the lower annual fees being in addition to the usual fees for each service and the higher annual fees including most services.” Continue reading

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January Newsletter

AAPP would like to invite our readers to take a look at our latest newsletter about the Summit on Concierge Medicine in Scottsdale, Arizona. We will host a diverse range of presentations from some of the nation’s leading physicians and medical professionals. Click here to view our newsletter and follow the link for January 2012.

If you would like to subscribe to our monthly newsletter via email, enter your email address in the subscribe box on the right-hand side of this page or email Shelly at sbanyay@aapp.org.

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5 Easy Ways to Make Your Online Presence a Solid Source for New Patients

The beginning of 2012 is a perfect time to evaluate last year’s strengths and weaknesses and reflect on your practice’s marketing goals for the coming year.

To guide your marketing plan for 2012, ask yourself these 5 questions regarding the current status of your online presence.

1. Do you have a website, and is it up-to-date?

If you still haven’t launched a professional site for your practice, don’t wait any longer. It’s the single most important marketing tool your practice can have today and the number one way new and referred patients will find you and learn about your services.  If you do have a site, your work isn’t finished, either. Whether you built your site five years ago or in the last year, like any marketing tactic, you continually need to measure and fine-tune its capabilities if you want to maximize its effectiveness. Your website is often your practice’s first impression and could be your last if the message patients get is: ‘We’re a step behind the times.’ Continue reading

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